The coronavirus pandemic has led to a surge in the sales of Bibles. In this age of fear and anxiety, more people are turning to the Bible for comfort and hope. Publishers such as Lifeway Christian Resources, Tyndale House Publishers and Alabaster Company have all reported an increase in Bible sales.
LifeWay Christian Resources reports an increase of 62 percent last week compared to the previous year. "We believe this is no accident, as people often go to the Bible as a source of hope in times of crisis and uncertainty," said Ben Mandrell, LifeWay CEO. "People draw hope from Scripture because in it they see a God who is with us during our suffering."
Mandrell added, "The Bible, as God's words to us, is a reminder that He doesn't leave us to walk through difficult times alone."
"It's not surprising that people turn to the comfort and clarity of the Bible in times of trouble and uncertainty," said Jim Jewell, communications director of Tyndale House Publishers. "We have been seeing this at Tyndale House during the last month, with strong Bible sales and engagement on our social media platforms."
This includes their Life Application Study Bible sales going up 44% and sales of the Immerse Bible going up 60%, according to Jim Jewell, an executive at Tyndale.
Alabaster Co., a small business in California that sells books of the Bible for the Instagram generation, saw an increase of 143 percent compared to last year. Brian Chung, co-founder of Alabaster, told Fox News that he believed the sales jump occurred because "people are looking for hope and restoration."