Singer and songwriter Jason Crabb is launching his own label. Red Bus Records will partner with Daywind Music Group for marketing and distribution. The first project on the imprint will be Crabb's own album.
Crabb tells Billboard that he's already planning his own new album, which will be released later this year. "When you've been on the road for so long, you know what connects with people," he says. "This next record is going to be totally for that core audience that's been with us for so long. It's going to be for them. It's not going to be, 'Hey, we've got to create a radio record' or 'We've got to create something we think will work for a commercial or movie.' We're just going to write it and do it for the fans, for the people out here and I'm excited about that. I'm more excited about that than I've ever been about a record."
As for his label, Crabb is looking to sign other faith-based acts to the Red Bus roster. "We wanted to do an imprint label where we could bring on new artists to help them get their start or even a country artist or two that want a place to do a gospel record," Crabb tells Billboard. "We want to facilitate that for them, really help in that area, because we know that side of this business. That's what we want to do is help people. It's something that I've always dreamed about."
Crabb plans to be very involved in signing and developing new acts. "I would really love to be hands-on, especially with the production and helping artists," Crabb shares. "The biggest thing sometimes is knowing what not to do. If they are going to put their energy into something, [I want to] help them spend their energy where it's best spent. I really want to be hands-on and that's why I'll have to be very selective. We're not going to sign 20 artists. It's going to be a couple here and there. I would really love to be in the production part of it, and if I don't fit with them, then we'll find the person who does."
Jason Crabb started out as the lead vocalist for the group The Crabb Family. Crabb was voted "Favorite Male Vocalist" at the first annual Harmony Honors Awards and "Favorite Young Artist" at the 2000 Singing News Fan Awards. In 2004, he was voted 2004 Gospel Music Male Vocalist of the Year. He has been nominated for many other awards during his career. He has worked extensively with the Brooklyn Tabernacle Choir as a soloist.