Texas-based, four-piece band The Afters have released their highly-anticipated new music video for "Live On Forever." The band debuted the video for their latest single on their website and spent time hanging out with fans online in celebration. You can watch the lyric video below.
Produced by Nathan William, the visually stunning video captures the concept behind the single "Live On Forever," which points towards the hope and promise of heaven. "Losing the people that you love is one of the most painful things of this life," says lead singer Josh Havens, "but this life is not the end, and we were made for so much more than just this world."
The song continues to build momentum at radio climbing this week to top 3 at Hot AC, No. 11 on the National Christian Audience chart, No. 13 at AC Monitored and No. 10 on the AC Indicator chart.
The Afters first came on the music scene with their debut album I Wish We All Could Win. The project spawned the swirling, melodic hit "Beautiful Love," earning the band an enthusiastic following when the song was selected as the theme track for MTV's "8th and Ocean." "Beautiful Love" was also the most downloaded track of 2006 on the iTunes ® Inspirational charts and garnered the band an mtvU award.
The Afters' sophomore release Never Going Back To OK (INO/Columbia Records) debuted in the Top 50 on the Billboard Top 200, and proved to be a sensation on the silver screen with "Grey's Anatomy" (ABC), "Dr. Phil," "Army Wives" (Lifetime) and "Rachael Ray." The band's third record Light Up the Sky bolstered two No. 1 radio hits, as well as placements on "The Biggest Loser" (NBC) and "You Deserve It" (ABC).
A slew of media including Rolling Stone, Seventeen.com, E! News Live, TV Guide, Premiere Radio and more also picked up on covering The Afters. The band released its fourth studio album, Life Is Beautiful in April 2013 via Fair Trade and is currently in the studio recording their fifth studio album, Live On Forever, set to debut spring of 2016.