Christian rapper Lecrae and producer Zaytoven's Let the Trap Say Amen debuts at No. 1 on Billboard's Top Christian Albums chart this week. The record moved 11,000 equivalent album units (7,000 in traditional album sales) according to Nielsen Music.
Lecrae and Zaytoven each reside in Atlanta, and Lecrae recently told Billboard that their love of blues and gospel inspired their musical partnership. "It's like the blues, man. Blues and gospel. You just feel it, and do it. I think of people like Ray Charles, Otis Redding and Isaac Hayes. They all came out of the South, and they followed a certain tradition and energy."
In a guest editorial Lecrae penned for DJBooth.net to announce the project last week (May 24), The Trap Does More Then Say "Aye", Lecrae explains, "When I hear the term 'trap music,' I don't think of glorifying the negativity. I think of a soundscape that speaks a certain language. I think of music that tells real stories." He continues, "There's a whole other side to the trap that doesn't get exposed...You can't pigeonhole our communities. Everyone in the Trap ain't trappin'."
To bring his message home, Lecrae is hosting a city wide community contest in Atlanta to honor exemplary small business owners, youth entrepreneurs, artists and musicians. Contestants are instructed to submit videos via Instagram using the hashtag #trapsayamen and tagging @lecrae by June 15, 2018. To celebrate the positivity that exists in the trap, on July 6, Lecrae and Reach Records will also host a pop up performance in Atlanta and present the outstanding contest winners with a cash prize. Further details will be announced in the coming weeks.