Turning Point USA's "All-American Halftime Show" featured a moving tribute to late founder Charlie Kirk during a livestreamed performance on Super Bowl Sunday, drawing millions of viewers online.
The tribute occurred near the conclusion of the program as Kid Rock wrapped up his set. Video boards surrounding the stage displayed photos of Kirk alongside his wife, Erika, and their children, accompanied by the words "In Remembrance of Charlie Kirk." Audio clips from Kirk's past speeches played during the moment, highlighting themes he frequently emphasized throughout his life.
In the recorded excerpts, Kirk spoke about faith, family, and service, encouraging listeners to prioritize God, build strong families, and live with integrity. He reflected on the importance of choosing "the deep, the difficult, but the right path," and described his commitment to being a devoted husband, father, and servant to the nation.
Charlie Kirk, a conservative activist and founder of Turning Point USA, was assassinated in September 2025 while speaking at Utah Valley University. His death prompted an outpouring of tributes from supporters across faith, political, and youth communities.
The halftime event also featured performances by Lee Brice, Gabby Barrett, and Brantley Gilbert, with the show framed as a family-friendly alternative emphasizing faith, patriotism, and unity. Organizers previously stated the program was designed to celebrate shared American values without political messaging.
According to Turning Point USA, the livestream garnered more than 4.8 million views on YouTube before the broadcast concluded, underscoring the wide interest in the event and its message.
