Erika Kirk, CEO of Turning Point USA (TPUSA), announced today that the conservative nonprofit will provide a dollar-for-dollar match of the federal government's $1,000 "Trump Account" contribution for newborn children of eligible employees.
The program, part of the federal initiative known as Trump Accounts, offers every U.S. child born between January 1, 2025, and December 31, 2028, a federally seeded savings account intended to give families a financial head start. Employers are encouraged to contribute matching funds.
In her announcement on social media, Kirk said the decision reflects her late husband Charlie Kirk's longstanding belief in supporting families, and that it aligns with her personal values rooted in faith and community.
"Charlie spoke so often about the importance of young families and having children," Kirk wrote, noting that family and faith were central to their life together.
Kirk's leadership at TPUSA has emphasized conservative principles alongside a faith-infused vision for the organization's role in supporting American families. She oversees TPUSA following her appointment as CEO in 2025 after her husband's death.
Senator Ted Cruz also publicly acknowledged the initiative, thanking Kirk and TPUSA for their support of the federal savings program.
Officials behind the Trump Accounts program describe it as part of broader efforts to ensure children have early financial assets and incentives to build long-term economic security. Financial experts and advocacy groups have debated the approach, but reports show several corporations and nonprofits are joining federal and private commitments to match the $1,000 seed deposits.
Turning Point USA's move adds to growing private-sector engagement with Trump Accounts, signaling a blend of civic, economic, and personal commitments to supporting families and their children's futures.
