Justin Bieber is celebrating another major milestone for his fashion brand SKYLRK after the label's latest surprise release sold out in just nine minutes.
The singer sparked excitement among fans when he posted on Instagram, "skylrk drop in like 30 minutes," sending followers rushing to the brand's website ahead of the launch. When the collection finally went live, demand proved overwhelming, with the entire release disappearing almost immediately. Bieber later confirmed the achievement on social media, writing, "process and evolution of the matter daddy BTW THEY SOLD OUT IN 9 MIN."
The June 11 drop was headlined by SKYLRK's new Matterdaddies sneaker, a low-profile shoe inspired by classic soccer silhouettes. Released in "Ash" and "Smoke" colorways, the sneaker features a mesh upper, synthetic overlays, and a gum rubber sole. Both versions sold out within minutes of becoming available. Reports indicate the sneakers retailed for $140 and marked SKYLRK's most significant footwear launch to date.
Beyond the sneakers, the collection included a range of Made-in-USA apparel and accessories, including Batwing hoodies, waffle-knit crewnecks, painter pants, skull caps, and socks. The release continued SKYLRK's signature blend of oversized streetwear styling, muted color palettes, and comfort-focused design.
The rapid sellout is the latest sign of SKYLRK's growing influence in the fashion world. Since launching the brand, Bieber has steadily expanded its offerings from apparel and accessories into footwear while maintaining direct involvement in the label's creative direction. Earlier this year, SKYLRK reportedly generated millions in merchandise sales during Coachella, further establishing the brand as a significant player in celebrity fashion.
While no restock has been announced, Bieber's comment about the "process and evolution" of the Matterdaddies suggests additional colorways and future releases may already be in development. For now, the nine-minute sellout demonstrates that enthusiasm for SKYLRK remains stronger than ever.
