B. Reith has been a fixture at many urban events around the nation, being a multi-faceted artist who plays acoustic guitar, raps, sings, and produces - REALLY WELL. He's often made jokes in his music about not being accepted by the CCM industry, nor the CHH industry since he also doesn't fit the hip hop mold. Like many artists, he's been vocal about having a love/hate relationship with record labels. Yet, he's widely acknowledged as one of the most talented and most musical rappers around. To call him a rapper doesn't do him justice because he's so much more as he can produce very soulful tracks, pop hit melodies, while also delivering deft rhymes. B. Reith has played it close to the vest on this release, going only with a PledgeMusic.com campaign, not releasing the album on digital streaming platforms and instead going straight to fans to support him. In his appeal video, he encourages them to be his record label. This particular album was a long time in coming as B. took a long hiatus after his wildly successful and fan favorite How the Story Ends.
This short album is six songs and classic B. Reith. The album is reminiscent of secular artist Allen Stone (Capitol Records), delivering singable melodies and stripped down production that doesn't need more than it calls for. As has been greatly needed in Christian music, B. doesn't hold back in delivering straight up R&B, even collaborating with R&B crooner Christon Gray on the first track. Christian radio has been oblivious to the popularity of secular R&B and rejecting Christian artists like B. Reith and Christon Gray, yet they dominate iTunes download charts when given the chance. So it's refreshing to see an artist being himself and not giving into CCM pressure to use the same chord progressions and tired themes to get on mainstream radio. Of course, this has been B. Reith's journey, and his lyrics on this album expound on his journey.
Originally B. made the album only available through a crowdsource campaign and was offering fans a wide variety of incentive packages for supporting his music directly through a download. But now you can get the album through all digital platforms, including Spotify and Apple Music.
B. Also wants fans to share the goodness by using a special link and hashtag:
"Tips On Sharing
You can make your comment personal, what you think about the music, your favorite song, whatever. But make sure to include this link : http://smarturl.it/BReith You can hashtag WeAreTheRecordLabel and or HeartOnMySleeve if there's enough space. REMEMBER, your word of mouth is the best form of marketing. Just simply telling your friends is huge."